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If you have ever tried to market a Website you will know how difficult this can be. Have you heard "success depends on just how much effort and time you are prepared to put into your venture". Well this may be true to a certain extent, especially at the beginning but once your online business is up and running it may just require a few hours here and there. Think of your new venture as a ladder with 10 steps, you may have already stepped on the first rung but wait step back down before you fall off. Your first step seems so easy just dive in there put an advert in Google Adwords and sit back and wait for the money to come pouring in ( no I don't think so). This is exactly the point I am trying to make do not just dive in there. Now going back to this imaginary ladder the first step is the biggest it is a massive step up there if you fall from here you may not get back up. Review everything look at your website it may look good but would you buy from it? Is it easy to navigate? Your headline on your advert or webpage is the most important element. Remember AIDA There is a formula used by many advertisers and it's well worth remembering. The formula is AIDA. This stands for Attention Interest Desire Action If you follow this formula in every ad that you write or produce, you will increase your chances of success. Attention - the first thing your ad needs to do is grab the reader's attention. You achieve this with your headline. Interest - once you've got their attention, you need to create an interest in your product or service. Desire - There is a big difference between being interested in a product or service and desiring it. You need to convert the reader's interest into a strong desire for what you are offering. Action - Even if someone desires what you have, it is not enough until they take action. At the end of the ad you need a call to action. Tell people exactly what they need to do to follow through and make it easy for them to do so. This is where many people go wrong. Even if you have a good ad, you still need to tell people precisely what to do - how to take action. Lets see AIDA in action, take a look at the two Google Adwords adverts I had running, which do you think had more success? Psp Instant Downloads Lifetime And Instant Access To The Internets Largest Game Selection Everything PSP Latest Titles & Largest Database. PSP Downloads Instant Access Did you guess right? It was the second advert. I had massive success with this advert and each click cost me an average of only $0.05 Let's analyze both adverts Headline "PSP Instant Downloads" is good tells exactly what is on offer and you tell your reader they will get instant downloads, nothing wrong with this. Now the second advert headline " Everything PSP" now the reasoning behind this is people are already searching for PSP downloads, so straight away they realize everything they may require for a PSP is there. Also it is only a two word headline, therefore it will stand out amongst other longer headline adverts. Second and third lines of the adverts. Notice both adverts contain "Instant Access" but the second advert states this at the very end of the sentence. Remember AIDA Action: At the end of the ad you need a call to action. The rest of the words are desire just convince the reader why the need it. With both of these campaigns I tried many different Keywords and by using Keyword Elite I managed to select just a few that showed and proved to be the most successfull. |
Your marketing plan will, at the end of the day be your choice but within these pages you will find various adverts and banners from companies that have been tried and tested and not only by me. I have tried lots of different campaigns in the past everything from Google Adwords to Opt in Email. I can assure you I have lost 1000's but I have made 1000's. Sure if you click the adverts or banners on these pages I will make money but surely that is what we are all trying to do. Remember the ladder I mentioned earlier, well just be carefull, with every new step you make the higher you get and the further you may fall. Don't do anything unless you have researched it fully. Below you will find products I have tried and tested and these products will make you money as long as you follow the steps. Super Affiliate Handbook. Start Your Own Home-Based Affiliate Marketing Business With Super Affiliate Rosalind Gardners Expert Guidance! Topics Include Blogging, Market Research, Affiliate Programs, Web Design, Problem Avoidance And So Much More! Updated Completely For 2007. Web Traffic Machines. Seo And Traffic Generation Software That Will Send Swarms Of Web Traffic To Your Site From Many Different Sources. Easy To Use, No Experience Required. Underground Marketers Use These Traffic Tools To Get Thousands Of Free Visitors Daily! Affiliate Elite: New Affiliate Marketing Software! Uncover your competitor's Adwords keywords and use them in your own campaigns to pocket quick cash, build a profitable mailing list, or quickly test certain ideas that you might have! Visually see the EXACT Adwords ads that your competition has spent years testing and tracking to come up with. Discover what keywords your competition has optimized their website for. You'll know ALL of the keywords that they rank highly for in Google! Average Joe Marketer Package. Make Money In Any Niche... Joe Will Show You How. Who Loves Money - Zero Cost Marketing Strategies. Making money online isn't a set process. There are literally hundreds of ways to earn huge profits online. Who Loves Money explains how to earn money online using techniques that are easy to implement and that anybody can utilize. Pays 70% Butterfly Marketing Manuscript! The Marketing Strategy That Changed The Internet Forever! Instantly Expose Your Site On Our Massive Network Of Traffic Exchanges. Earn Multiplying Amounts Of Passive Income Every Week Simply By Giving Away Premium Custom-Designed Websites To Businesses For Free. |